SOCIAL MEDIA, PUBLICATION DESIGN
Menus & Venues Social Media
The scope of this project entailed creating an instagram profile with six carousel posts for the grid, and a couple posts converted into magazine spreads to show some of the content in a print medium. The concept of the digital posts is fitting with the brand because Menus & Venues has a strong emphasis on storytelling, and highlighting the individuality and connection to the customers within each brand. There are four brands under the umbrella of menus and venues: Gatehouse, Pizzeria Vetri, Terrain Cafe, and Terrain Events. Each brand is unique, yet they are all connected under the same entity. Therefore, showcasing each brand’s individuality in the same format creates a sense of congruency that highlights their unique identities while emphasizing their connection to one another. Disclaimer: This is a theoretical project with no affiliation to Menus & Venues or URBN.
Roles Graphic Designer Programs Illustrator, Photoshop, InDesign Timeline 2 weeks
Storytelling
Stronger visuals come about through strong type and image design, but stronger conceptual relationships come about through storytelling and voice. These brands already have solid identities to work with. Therefore, meshing the ideas of these brands into the broad concept of Menus & Venues through storytelling is the conceptual piece that these posts accomplish. Telling the story of why different elements are connected to one another creates understanding. Lastly, the calls to action at the end of each post prompt the user to engage further and inquire deeper. These are the six carousel posts prioritizing storytelling, photography, and brand voice. With the beautiful photography, I focused on showing, not telling, the essence of these brands.
Magazine Spreads
I decided to add an additional element to this project, and transposed a couple of the instagram posts into magazine spreads. These brands have amazing photography at their disposal, so I wanted to showcase it as much as possible. Creating an exercise/ design challenge for myself is always fun and creatively fulfilling. Using the same content and creating deliverables across multiple mediums, dimensions, and platforms is always fun.
