Capital Group
I worked with the agency The Gate for their client Capital Group. I was tasked with creating the intro animation for an internal company video series. There are four pillars that needed to be acknowledged, visualized, and brought to life. Each pillar was the umbrella for a quarter of the video series, splitting the project into four sections— one per pillar.
Project Type: UI/UX Design
Roles: Art Director, Graphic Designer
Programs: After Effects, Illustrator
Timeline: 2 weeks
The Process
Initially, I wanted to start to brainstorm ideas and visuals that would fit within their brand guidelines but would still have a fun aesthetic. Since this was an internal project (for the company to send out to the people that make up the organization) there was more room for creativity and fewer rigid rules. The quadrant graphic seen below was the initial illustration I received visualizing the LTSP, which was the core that my visuals stemmed from.
After the initial brainstorm and storyboarding, I started to illustrate a more detailed version of my concept in Illustrator.
Continuing through rounds of feedback, I began to bring the elements into After Effects and started to animate the elements.
Deliverables
A few key elements that needed tweaking were the speed of the elements appearing on the screen, the negative space inside the aperture square in comparison to the logo, and the smoothness and timing of the transitions between elements. Here is the final version of the ‘invest’ pillar intro in the series.