Syrano
For this project, I created new design assets for the growing start-up, Syrano. I designed a brand pattern as well as a series of visuals for the website’s on-boarding process to build stronger visual elements and brand recognition.
Project Type: Illustration
Roles: Art Director, Designer
Programs: Illustrator
Timeline: June 2024
Brand Illustrations
The brand story of Syrano is based on the play about Cyrano de Bergerac, a man with a big nose who thinks he is not attractive enough to win the love of Roxane. He writes letters that his handsome friend, Christian, signs his name to, and helps Christian win Roxane's love. Syrano streamlines content creation for all brands by combining human expertise with generative AI, enabling you to connect with your target audience effectively and efficiently.
The scenes are in a series of 5. Each scene had a corresponding quote and general visual outline. For example, with Scene 4 on the right (or below), the brief I was working from was as follows:
Scene 4: How Christian Attracted Roxane
Setting: Roxane's balcony at night.
Characters: Cyrano (hidden), Christian, Roxane.
Action: Cyrano speaks for Christian from the shadows, weaving words of love and poetry to Roxane above.
Quote (Cyrano): "So be it then! I'll write.—This letter fraught With love, I've thought it out a hundred times; It's ready, and, to close it, I have but To read my soul, and copy what I read."
Visual Description: Christian stands below Roxane’s balcony, with Cyrano hidden in the shadows, whispering to Christian.
Brand Pattern
The brand pattern incorporates a lot of different key parts of the logo, of Cyrano’s face, and of Syrano’s function. The nose and mustache are key features on Cyrano’s face, and the pen and message bubble are representative of the program’s purpose and role. Yellow is the brand’s primary color so pulling the circle from the logo helps tie the brand visuals together.
