The Licker Store
As the in-house graphic designer at JONATHAN Y, I solely coordinated the brand development and web development of The Licker Store. I have designed and implemented the UI/UX design for the website, the brand guidelines, and the packaging design for the brand. I have also been involved in the product development, brand identity, and marketing side of the brand. Being involved in all aspects of the brand expansion has been insightful exposure into the development process.
Project Type: UI/UX Design, Packaging Design, Product Development, Marketing
Roles: Creative Director, Graphic Designer, Product Developer
Programs: Illustrator, Figma, Photoshop, Indesign
Timeline: 1 year
The Process
Creating a website that merged accessibility with the brand’s aesthetic took a lot of trial and error. Through time and exploration, I was able to pinpoint the elements that should be playful and the elements needed to be straightforward. The vibe of the brand is supposed to be fun, playful, and colorful. However, I began to realize that function outweighs form and there are ways to keep it fun while maintaining credibility. The initial drafts are fun, but they are less focused on the products, whereas the final versions of the website became more product-focused and user-friendly. A big shift was the primary typeface changing, clearer hierarchy, and a cleaner emphasis on the checkers.
Product Design
Additionally, I helped a lot with product design and infographics for the leash and collar line. Since the name of the company is a pun on 'liquor’ we decided to name all of the color schemes after different drinks or drink related things.
Infographics
Package Design
I have been directing the evolution of the packaging for The Licker Store. These are two boxes that demonstrate the color coded system within the brand. Purple represents sleep products, like beds, and pink represents play, which includes toys, cat trees, etc. In the packaging guide, I outlined the specifics of each case scenario. It shows a cardboard box with white type, which is the default box (if one of the factories we partner with is unable to match the colored packaging). This allows for consistent options. For more information about the color pairings, I outlined everything in the brand guide at the top of the page.
