Custom Typeface: Phoenix
In my typography course I was tasked to interview a professor within the S.I. Newhouse School and create a custom typeface based on their personality, profession, and style. I decided to create a bold sans-serif to emulate his no-nonsense yet warm demeanor with a thick and uniform stroke width and slightly rounded corners. This is Phoenix.
Project Type: Type Design
Roles: Interviewer, Designer, Editor, Art Director
Programs: Glyphs Mini, Indesign
Timeline: 3 months